Case 02
Raw Spiritual
Crystals, zodiac, Tasbih & décor · UAE / GCC
Hundreds of products, one funnel is a waste
A Dubai brand with 30,000+ customers, handcrafted in the UAE, spanning crystal jewellery, natural stones, zodiac, Tasbih, gifting, non-tarnish jewellery and décor. Pushing all of that through one generic funnel dilutes every buyer in it.
Store total to date
AED 47.77L
21.3K orders · 11.03L sessions
- Total sales
- AED 1.4L
- +30% month on month
- Orders
- 672
- +26% month on month
- Sessions
- 35.1K
- +14% month on month
When they came to us
- UAE traffic still hit delivery, payment and trust friction at the last step.
- Volume had to go up without conversion quality going down.
What we changed
- Direct product-and-benefit messaging instead of broad category ads.
- Local payment and delivery reassurance pulled forward and made visible.
- Prospecting and remarketing creative refreshed to close intent already in the funnel.
What we did
- 01
One catalogue split into six reasons to buy
Wealth & abundance, protection, zodiac, gifting, spiritual practice, jewellery. Every customer entered through the angle already relevant to them, instead of a shared landing page that spoke to none of them.
- 02
Product + intention + use-case, never generic benefits
A Pyrite buyer, an Evil Eye buyer, a zodiac shopper and a jewellery buyer are four different motivations. Each creative named one specific product, one specific intention and one specific use-case — which is why the ads were readable at a glance.
Why it heldLocal purchase reassurance took the doubt out of the bottom of the funnel, while direct-response creative kept acquisition pointed at real buying intent.
- Localised trust
- Direct response
- Remarketing
- Checkout clarity
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