Case 03
Kiko Riko
Bamboo innerwear for kids · India
We stopped buying clicks and started buying buyers
The account was pointed at Sales campaigns optimised for Purchase from the start, so delivery learned from people who actually checked out — not from cheap traffic that never would.
Store total to date
₹55.11L
6,269 orders · 4.7L sessions
- Total sales
- ₹8.5L
- +110% month on month
- Orders
- 712
- +118% month on month
- Sessions
- 17.3K
- +58% month on month
When they came to us
- Growth came in bursts; the store needed demand it could repeat.
- Creative had to keep producing qualified traffic as volume rose.
What we changed
- Prospecting optimised toward offsite purchases, not clicks.
- Video and static tested across packs, FOMO and product-led angles.
- Winners scaled as concepts, instead of leaning on one hero ad.
What we did
- 01
Delivery concentrated on what could absorb spend
Rather than pushing the full catalog evenly, budget went to the stronger products, the multipacks and the offers that gave a parent an obvious reason to buy today.
- 02
Eight testing angles running at once
Product-led, pack and bundle, FOMO and urgency, price and offer hooks, benefit-led, demonstrations, social proof, and fresh variations on existing winners — video and static. The account had many chances to find a winner instead of one.
- 03
We scaled concepts, not ads
When a hook or a pack started performing, the response wasn't to raise budget on one ad. It was to rebuild the idea across new executions so the concept could carry the spend.
Why it heldGrowth came from repeatedly manufacturing new reasons to buy, then putting more delivery behind the concepts that actually converted.
- Purchase prospecting
- Video + static
- Pack merchandising
- Winner scaling
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